Branding Guidelines

What is FlexScreen?

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The World's First and Only Flexible Window Screen

Unlike flimsy old-style aluminum screens with frustrating attachment hardware, FlexScreen is made from high carbon, oil-tempered spring steel coated in exterior-grade PVC. The mesh is vinyl-welded to the frame, and there is ZERO attachment hardware, creating a powerful bond and a beautiful, sleek, low-profile silhouette that disappears into the window's screen track. Our screens are held firmly in place using tension and can be easily installed and removed by adults in only seconds.

FlexScreen is the most durable, beautiful, and effortless window screen in the world.

Enjoy the view!

  • Nearly indestructible
  • No color matching necessary
  • Full view
  • No hardware
  • Effortless installation & removal
  • A wide variety of mesh options
  • Cost-effective
  • Replacement rate 10,000% less than preflex screens

Our History

FlexScreen began in 2013 when Inventor & CEO, Joe Altieri, took to his garage and created "the world's first and only flexible window screen." Designed to solve all of the problems with the frustrating, 100-year-old technology of old-style aluminum screens, FlexScreen was unlike anything the window industry had ever seen.

A few years and several patents later, FlexScreen hit the marketplace and became available to window manufacturers and dealers only. Although many showed great interest, they were slow to come on board, so Joe decided to expand the business plan and sell directly to consumers too. He put a robust digital marketing plan in place to raise brand awareness, and through those efforts, FlexScreen gained the attention of producers at ABC's hit reality show, Shark Tank.

Joe was invited to present his flexible window screen to the Sharks, and he appeared in Season 11, Episode 10 to a national television audience of 30+ million.

Want to know the whole story? Click Here

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Branding Guide

Our guidelines outline the rules for using FlexScreen's brand assets. Please help us protect our brand, and present your work in the most appropriate and impactful way, by following these guidelines and only using approved brand assets from this site. (Any logos or images found elsewhere on the web are not approved for use).

Questions? A member of our marketing team can help. E-mail:


Download our official and approved-for-use brand assets here. Please do not use any logos or images found elsewhere on the web. For proper usage, please refer to our Brand Guidelines.

FlexScreen Full Logo - Black

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Kim Glaser
Communications Director
Nicolas Desarno
Project Manager